In this instance, the name serves as the equivalent of the pudding, or the proof. Imagine a “cowgirl who goes to the beach in Malibu,” and you’ll be almost spot on. Essentially, the trend adds a little beachside twist to all the noteworthy and adored elements of the cowgirl craze. Bikinis and swimsuits are central, mini shorts get a floral makeover, and cowboy boots and hats go well with crochet sundresses.
The announcement of Shania Twain as the headlining act for BST Hyde Park, Beyoncè’s next country-inspired Renaissance album, and Pharrell Williams’ second menswear collection for Louis Vuitton have all contributed to the resurgence of the cowgirl trend in 2024, albeit with a slight twist.
The last month has seen a surge of the fashionable take over the fashion month streets, expertly styled by Carla Ginola, Deborah Reyner Sebag, and Sarah Lysander, who all gave their Dior show “fits” a western twist.
