2024 has seen a spectacular comeback of Y2K fashion, incorporating nostalgic pop culture from the late 90s and early 2000s in a delightful way. Gen Z and Millennials, who are adding classic looks from the turn of the century to their wardrobes, have embraced this comeback in particular.
This resurgence has been greatly influenced by the technology, movies, and celebrities from that era. Notably, interest in Y2K style has resurfaced due to the 20th anniversaries of significant pop-culture phenomenon like The O.C., One Tree Hill, and That’s So Raven. Key Y2K pieces have also been stylishly embraced by celebrities like Kendall Jenner and the Hadid sisters, which has increased the trend’s appeal to fashionistas.
Around 1997, Y2K fashion became a defining trend, greatly impacted by the cultural and technological developments of the period. Technology’s widespread use, particularly that of smartphones and the internet, has had a big impact on fashion, inspiring the development of futuristic and unusual looks. Y2K fashion was also greatly influenced by movies and celebrities of the time, whose audacious and avant-garde wardrobe selections became recognized symbols of the period.
